Why Us
Equally at home with PhDs and MBAs, we get hybrid expertise. Our clients value the ability to work with reliable collaborators who function at the intersection of left-brain and right-brain thinking. We combine the practice of strategy with the art of storytelling to craft clear, credible and compelling messages that stand out in the marketplace and stick with your audience.
We’re both creative and analytical, because we believe a great brand story is as credible as it is compelling.
We speak technology and business, because you do too—and so do your customers.
We’re industry advocates and messaging specialists, because change is always, at least in part, a communications challenge.
We meet large-enterprise standards at a startup pace, because your competition works hard and moves fast.
Ask our clients: we combine the savvy of a trusted insider with the perspective of an objective outsider, a valuable advantage for entrepreneurial organizations with high expectations and limited time and resources.
Creative and analytical
We excel at the art of making rational arguments with emotional impact. We are strategic storytellers.
- Each of us has a hybrid analytical-creative professional background. Together we have decades of collective experience in marketing strategy, creative direction, copywriting, information architecture, workshop facilitation, and qualitative research.
- We know what it means to bridge the divide between corporate brand marketing and product marketing organizations, and we can help you do so.
Technology and business
We help you clearly convey the business implications of a technical innovation. We are technology translators.
- Our expertise is not only in business-to-business marketing, but in marketing technology to business buyers specifically. We understand P&L as well as R&D.
- We think business-model innovation can be every bit as consequential as technical innovation.
Industry advocates and messaging specialists
We apply the discipline of brand positioning and messaging strategy to your vision of transformation.
- We work with clients whose core business is cleantech innovation; we have subject matter expertise in multiple verticals.
- We have decades of experience positioning technology offerings in the B2B marketplace.
- You won’t find a better partner to help you do the upstream thinking that informs your marketing communications tactics.
Large-enterprise standards at a startup pace
We deliver excellence, efficiently.
- We are skilled at collaborating with C-level people in industry-leading global companies.
- We do what it takes to help our clients sell their ideas internally.
- We have worked with dozens of startups and understand their need for speed, flexibility and affordability.
- We have the entrepreneurial disposition it takes to work well with startups – and with ambitious large-enterprise marketing organizations.
- We are nimble and responsive, and meet aggressive deadlines.
