Translating Technology
Game-changing technologies and business models aren’t the easiest things to bring to market. Prospects, investors, and even potential partners don’t always “get” what you do right away. So you need to start with a little education.
People expect a few things in exchange for their attention.
- Context: What are we talking about here? What can I compare this to?
- Conciseness: Can you net it down?
- Relevance: What does this have to do with me?
Providing all three is not only worth the investment, it’s a prerequisite for positioning your enterprise effectively and gaining the awareness you need to proceed to the next level. The better you convey the business implications of a technical innovation, the faster you’ll move from R&D to P&L.
