Here’s what
we’re thinking.
Clean Technology: The Style and the Substance
Fast, no, very fast. That’s the second thing that came to mind when I was cradled in the cockpit of the Tesla Roadster for my recent 24-hour test ride. The first thing was, geez, I hope I don’t wreck this thing. The Tesla is a pleasure to drive, the acceleration is amazing and as an electric car, you hear two things: the quiet whir of the engine and the wind whipping past you. And as good as the acceleration is, the HTQ (head turning quotient) is even better. People stop and stare everywhere you go and ask what you’re driving.…
The Businessman and the Scientist
Spending a few days at a cleantech trade show provides a great opportunity to hear companies tell their stories. I really enjoy listening to a company’s representative talk in intimate detail about their technology and how it will save X, or reduce your dependence on Y. Those working the booths are eager to wax eloquently in phrases that I’m not embarrassed to say, I sometimes don’t understand. True, I don’t hold a PhD. in an advanced science, but, I do work every day in the world of clean technologies, so it seems to me I should understand what’s being said.…
What’s your story?
Simplicity Is Anything But Simple
